OUR TEAM
Project Manager, Europe
Inesa Kovalova
Inesa Kovalova spends her days managing numerous marketing and educational projects across Ukraine and the EU. She is responsible for promoting young jewel designers at international exhibitions and developing partnerships to support talents in their careers. She also works on creating educational programs involving top industry leaders. Inesa holds an MA in Jewelry Design from Central Saint Martin’s, London, and a Master of Arts in Luxury Goods Design from Creative Academy, Milan. She is the founder of the Jewelry Illustration School "Draw Me A Jewel" and currently teaches at UAL Central Saint Martin’s. Her work as an independent designer and consultant has been featured in international publications such as Forbes and Vogue Netherlands.
Project Manager, USA
Elina Shapoval
Elina Shapoval is a seasoned project manager with a robust background in the art sector. At Strong & Precious Art Foundation, she successfully leads numerous art projects across the USA, focusing on strategic planning, team coordination, and stakeholder engagement. Elina arranges pop-up and showcasing opportunities for Ukrainian makers in the U.S. Her innovative management approach and dedication have been instrumental in driving the foundation’s success. Before joining the team in 2023, she managed international marketing, educational, and charity events in the hospitality industry, working with Michelin-starred and The World's 50 Best Restaurants awarded chefs.
Social Media and Brand Manager
Kristina Bayeva-Mkrtchyan
Kristina Bayeva-Mkrtchyan is the Social Media and Brand Manager at Strong & Precious Art Foundation. With an MA in Communication and International Marketing, she excels in building complex marketing strategies to achieve organizational goals and create brand awareness. Kristina has extensive experience in the B2B sector, focusing on customer experience and client relationships. She has worked with EU and Eastern European markets, utilizing omnichannel marketing tools to build trust and loyalty. Her creative approach and attention to detail have significantly enhanced the foundation's online presence and community engagement.